Blogging is a means of communication that is supposed to be conversational. Unfortunately, many bloggers have a tendency of treating blogs like traditional media with a focus on tactical pitches or initiatives. By treating blogs like traditional media, bloggers become more concerned with hits than they do with building relationships. Although the popularity of one’s blog is important, building relationships is more beneficial in the long run.
At the end of last month, Geoff Livingston wrote a blog titled “six steps to better blogger relations.” This article provides six simple tips that any blogger can benefit from. I’d encourage any PR Pro to consider his tips.
I think if Columbia ever comes out with their own official blog, I’d suggest they take Livingston’s tips to heart, especially when first starting out.
Posted by ducks4days 