Public Relations… What’s the definition again?

February 29, 2008


Even though I haven’t read through a dictionary in longer than I can remember, I feel pretty safe in saying most things in this world have a set definition that can be agreed upon. After a discussion in class and a few quick moments of research, I’ve come to realize that even amongst prestigious PR organizations, dictionaries and, no one can seem to clearly agree on a set definition. Take for example Geoff Livingston post about “PR’s ridiculous identity crisis.” He pulls PR definitions from PRSA, the Institute for Public Relations, First World Form for Public Relations, and Each definition genuinely differs from one another.


As a student who suddenly realized he’s a near three months and five credits away from graduation, I’ve slowly started realizing the uncertainties of my life as graduate in a field neither I nor anyone can clearly define. I’m hoping this is just my uncertainties or a lack of confidence getting the best of me, otherwise I fear I’m in for some rough times over the next six months.


So how do you define PR?


Columbia gets ‘Seal of Recommendation’ from The Skin Cancer Foundation

February 28, 2008


Columbia Sportswear is releasing a new sun-protective clothing line next month that will be the first ever to be recommended by The Skin Cancer Foundation.

Columbia’s omni-shade line has already been awarded a ‘Seal of Recommendation’ because the entire line comes with a minimal ultraviolet protection factor of 30. The line includes over 100 different products suitable for men, women and children. The line has been tested to protect against UVA’s, UVB’s as well as other ultraviolet rays.

According to The Skin Cancer Foundation’s president Perry Robins, studies now show that clothing is the most effective way of protecting our selves against sun exposure. For other information click here to check out The Skin Care Foundation’s website.

Check out the full article at


Tips for blogger relationships

February 23, 2008


Blogging is a means of communication that is supposed to be conversational. Unfortunately, many bloggers have a tendency of treating blogs like traditional media with a focus on tactical pitches or initiatives. By treating blogs like traditional media, bloggers become more concerned with hits than they do with building relationships. Although the popularity of one’s blog is important, building relationships is more beneficial in the long run.

At the end of last month, Geoff Livingston wrote a blog titled “six steps to better blogger relations.” This article provides six simple tips that any blogger can benefit from. I’d encourage any PR Pro to consider his tips.

I think if Columbia ever comes out with their own official blog, I’d suggest they take Livingston’s tips to heart, especially when first starting out.

CEO Boyle challenges Oregon’s higher education system

February 21, 2008


During a Portland Business Journal’s Most Admired Companies luncheon, Columbia’s CEO Tim Boyle told 700 Portland businesses leaders that he will lead a charge to Oregon’s reform of higher-education funding.

After attacking the state government he said, “higher education in Oregon is shining example of old adage: The best thing to come out of Salem is Interstate 5.”

Boyle continued to explain that Oregon is ranked 45th in the nation in terms of state support of higher-education students. The state provides about 40 percent less of operation funds than it did in 2002.

How NOT to be impressive…

February 16, 2008




In response to Kelli’s post “How to Make Internal & External Clients Love You” I thought it would be a good idea to cover this subject a little more in depth. When it comes to dealing with our peers let’s face it, some of us are just born with the ability to impress, relate and influence others. On the other hand, some of us missed out on that chromosome in the gene pool. But hey, don’t sweat it, there’s still hope for the hard-working job seekers that desperately try to master these priceless skills

Don’t get ahead of yourself, I’m not saying there’s a miracle antidote that can turn anyone into a born-again leader, but there are methods that can help. Since Kelli has already provided a list of ways to impress clients, I thought it would be fun to take a look at a list ways NOT to impress clients.

Here’s a list of five things people should be concerned about after landing that first real job in their career.

Come in Late

  • Come in late every day, and by that I mean after the flexitime window.
  • Keep doing it even after gentle hints are being dropped about it.

Refuse to Get the Coffees

  • Take every cup of coffee going, but seldom go and get them for everyone yourself.
  • If you need a cup of coffee just get your own.

Knock People Down

  • Belittle people when they make a mistake.
  • Make sure everyone knows what an idiot they are.
  • This should get you a few laughs each time, but once you’ve done it to everybody there will be less people laughing each time

Never Help Anyone

  • If anyone asks for help, never help them.
  • Just say “look it up” and hand them a manual, or better still, tell them which cupboard the manual is in.

Long Lunch Breaks

  • Look upon the hour that you get for lunch as a minimum.
  • Make sure that it is usually about an hour and a half to two hours.

Columbia Where are you?

February 16, 2008


When I started this blog, Kelli mentioned to me it might be difficult to do a whole blog based strictly on Columbia Sports. With the motivation to arise to the occasion, I stuck with it and decided to give it a shot. This week I’m in full understanding of why Kelli advised me with the necessary precautions. I truly can’t find any information worthy of promoting to the blogosphere regarding this company. I mean the fourth quarter earnings are up, but I already covered that. Well, I guess this is a call for anyone who knows anything recent to please drop me a line and leave a comment on this post. Here’s another funny video to keep readers entertained…

Reputation Management 101 – I guess Columbia’s ok

February 10, 2008


In the world of media today, it’s more important than ever for a company to have a positive reputation. From blogging to podcasts, even the smallest issue can come back to bite a company in the butt if they don’t handle it professionally. So what’s a company to do? Take an example from Paul Dunay and his “MRO” three-step approach to reputation management.


1) Monitor – Companies should designate an employee or hire an external service to monitor, moderate and drive positive discussions.

2) Respond – Technical staff should be designated to respond to any product or support issues that arise from communities and take the lead in responding with action plans to any negative sentiments that develop.

3) Optimize – Companies need to proactively optimize their reputation online over time by exploiting the positive aspects of their brand (an example here is GE, whose Ecomagination is demonstrating the company’s commitment to keeping the environment clean).

So how’s Columbia doing? Well for anyone who stays up to-date with the news, they know they haven’t heard any horrible stories affiliating them with sweat shops, plummeting stock prices, or any other major business disasters. Therefore, their monitors must be doing something right.

This unfortunately leaves them nothing really to respond to. However, they do have a PR manager and specialist on staff, which allows me to believe they’re prepared just in case.

I will however give Columbia a thumbs-up for their online press room. Lately they’ve optimized their press kits to exploit the positive aspects of their brand.