Columbia announces management and operational changes with Mountain Hardwear and Montrail

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Effective May 1, 2008 all major functions of Montrail Inc. will be realigned under the management of Mountain Hardwear Inc., a subsidiary of Columbia Sportswear. Mountain Hardwear is well established in the outdoor industry as one of the leaders of high-end mountaineering and outdoor apparel, accessories and equipment. Montrail products will function under Columbia Sportswear corporate management in Portland, Oregon. The U.S. product distribution and shipping will continue to be processed through the company’s Kentucky facility.

The president of Mountain Hardwear, Mike Wallenfels will oversee operations of the Montrail brand. According to a Yahoo business article, he said the move is designed to better align the two brands and streamline operations by maximizing marketing resources for long-term success.

Columbia’s CEO Tim Boyle explained his confidence in the move by saying “We see this as an ideal marriage of two specialty brands. The Mountain Hardwear customer and the Montrail customer are often the same and the management team at Mountain Hardwear knows that demographic very well. By moving Montrail under Mountain Hardwear’s leadership we can best serve our retailers while keeping a focus on creating innovative products.

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