Tips for blogger relationships

February 23, 2008


Blogging is a means of communication that is supposed to be conversational. Unfortunately, many bloggers have a tendency of treating blogs like traditional media with a focus on tactical pitches or initiatives. By treating blogs like traditional media, bloggers become more concerned with hits than they do with building relationships. Although the popularity of one’s blog is important, building relationships is more beneficial in the long run.

At the end of last month, Geoff Livingston wrote a blog titled “six steps to better blogger relations.” This article provides six simple tips that any blogger can benefit from. I’d encourage any PR Pro to consider his tips.

I think if Columbia ever comes out with their own official blog, I’d suggest they take Livingston’s tips to heart, especially when first starting out.


CEO Boyle challenges Oregon’s higher education system

February 21, 2008


During a Portland Business Journal’s Most Admired Companies luncheon, Columbia’s CEO Tim Boyle told 700 Portland businesses leaders that he will lead a charge to Oregon’s reform of higher-education funding.

After attacking the state government he said, “higher education in Oregon is shining example of old adage: The best thing to come out of Salem is Interstate 5.”

Boyle continued to explain that Oregon is ranked 45th in the nation in terms of state support of higher-education students. The state provides about 40 percent less of operation funds than it did in 2002.

How NOT to be impressive…

February 16, 2008




In response to Kelli’s post “How to Make Internal & External Clients Love You” I thought it would be a good idea to cover this subject a little more in depth. When it comes to dealing with our peers let’s face it, some of us are just born with the ability to impress, relate and influence others. On the other hand, some of us missed out on that chromosome in the gene pool. But hey, don’t sweat it, there’s still hope for the hard-working job seekers that desperately try to master these priceless skills

Don’t get ahead of yourself, I’m not saying there’s a miracle antidote that can turn anyone into a born-again leader, but there are methods that can help. Since Kelli has already provided a list of ways to impress clients, I thought it would be fun to take a look at a list ways NOT to impress clients.

Here’s a list of five things people should be concerned about after landing that first real job in their career.

Come in Late

  • Come in late every day, and by that I mean after the flexitime window.
  • Keep doing it even after gentle hints are being dropped about it.

Refuse to Get the Coffees

  • Take every cup of coffee going, but seldom go and get them for everyone yourself.
  • If you need a cup of coffee just get your own.

Knock People Down

  • Belittle people when they make a mistake.
  • Make sure everyone knows what an idiot they are.
  • This should get you a few laughs each time, but once you’ve done it to everybody there will be less people laughing each time

Never Help Anyone

  • If anyone asks for help, never help them.
  • Just say “look it up” and hand them a manual, or better still, tell them which cupboard the manual is in.

Long Lunch Breaks

  • Look upon the hour that you get for lunch as a minimum.
  • Make sure that it is usually about an hour and a half to two hours.

Columbia Where are you?

February 16, 2008


When I started this blog, Kelli mentioned to me it might be difficult to do a whole blog based strictly on Columbia Sports. With the motivation to arise to the occasion, I stuck with it and decided to give it a shot. This week I’m in full understanding of why Kelli advised me with the necessary precautions. I truly can’t find any information worthy of promoting to the blogosphere regarding this company. I mean the fourth quarter earnings are up, but I already covered that. Well, I guess this is a call for anyone who knows anything recent to please drop me a line and leave a comment on this post. Here’s another funny video to keep readers entertained…

Reputation Management 101 – I guess Columbia’s ok

February 10, 2008


In the world of media today, it’s more important than ever for a company to have a positive reputation. From blogging to podcasts, even the smallest issue can come back to bite a company in the butt if they don’t handle it professionally. So what’s a company to do? Take an example from Paul Dunay and his “MRO” three-step approach to reputation management.


1) Monitor – Companies should designate an employee or hire an external service to monitor, moderate and drive positive discussions.

2) Respond – Technical staff should be designated to respond to any product or support issues that arise from communities and take the lead in responding with action plans to any negative sentiments that develop.

3) Optimize – Companies need to proactively optimize their reputation online over time by exploiting the positive aspects of their brand (an example here is GE, whose Ecomagination is demonstrating the company’s commitment to keeping the environment clean).

So how’s Columbia doing? Well for anyone who stays up to-date with the news, they know they haven’t heard any horrible stories affiliating them with sweat shops, plummeting stock prices, or any other major business disasters. Therefore, their monitors must be doing something right.

This unfortunately leaves them nothing really to respond to. However, they do have a PR manager and specialist on staff, which allows me to believe they’re prepared just in case.

I will however give Columbia a thumbs-up for their online press room. Lately they’ve optimized their press kits to exploit the positive aspects of their brand.


Columbia reports 4th quarter earnings

February 7, 2008




The fourth quarter numbers are in, and Columbia is gladly reporting record net incomes. Up 19 percent from last year, Columbia’s net income is upwards of $45.7 million or $1.26 diluted share. Click here to check the day-to-day stock quotes for Columbia on the NASDAQ stock exchange.

“To Sleaze or not to sleaze”

February 3, 2008


What is it about sex and sleaze that here in America we just can’t get enough of? As millions of people across the country get together to sit and watch the super bowl, many of them are less interested in the game itself, and more interested in the million dollar commercials. I admit, some of these commercials are funny and not completely tasteless, but the majority of them stick to the idea that “sleaze sells. I’d like to personally thank the companies and organizations out there that hold onto their morals like many rap artists hold “the front of their pants” during any given music video. Without you, there’s no telling just how distasteful American television might become.

Perhaps this is part of the problem many people have with big corporations. They spend so much money on ad campaigns such as the super bowl that they feel a supersized amount of pressure to run a commercial that’s “made to stick.” Therefore, instead of risking it with something original, tasteful and funny, they go with what they know will sell – sex and sleaze.

I’m glad that Columbia hasn’t sleazed themselves out yet like a drunk freshmen on the rebound. However, if their popularity grows, and they keep up the commercials like the one with the penguins, it’s only a matter of time.