Columbia’s executives buys shares

March 14, 2008


Two of Columbia’s top executives bought thousands of the company’s shares last month, one of them being the CEO himself, Tim Boyle. Back in February, Boyle bought 10,700 shares at between $41.59 and $42.50 a share. Boyle now owns 14.7 million shares of the approximate 36 million shares Columbia has to offer.

The other stock happy executive is Columbia’s vice president of sales, Mick McCormick. In early February, McCormick purchased 2,500 shares for $40.73 per share.

Both of these stocks were purchased just after a 52-week low for Columbia. In late January, Columbia’s shares were selling for $34.65 per share. Less than a year ago, Columbia’s stocks hit the $70 per share mark.


Columbia is concerned with European market

March 6, 2008


Reports surfaced last Friday that Columbia’s CEO Tim Boyle is concerned with the sluggish size of his annual sales coming out his European market. This region that is not only much more popular than America, but according to Boyle they also have much more of an outdoor ethic than we do in America. This populated region, which includes Europe, the Middle East and Africa accounts for 21 percent of Columbia’s annual sales. A number that Boyle feels should be much higher.

As a result, Boyle has recently:

  • Tweaked Columbia’s overseas marketing efforts.
  • Sent senior executives to key markets.
  • Began seeking more continuity between the way it does business here and abroad.
  • Started looking for ways to collect better data from European retailers.

As uplifting as these actions may seem, Columbia still needs to address some various marketing challenges. Boyle must keep in mind that there are no European-wide television stations, making TV advertising more expensive and there are also few publications that distribute throughout Europe.

Public Relations… What’s the definition again?

February 29, 2008


Even though I haven’t read through a dictionary in longer than I can remember, I feel pretty safe in saying most things in this world have a set definition that can be agreed upon. After a discussion in class and a few quick moments of research, I’ve come to realize that even amongst prestigious PR organizations, dictionaries and, no one can seem to clearly agree on a set definition. Take for example Geoff Livingston post about “PR’s ridiculous identity crisis.” He pulls PR definitions from PRSA, the Institute for Public Relations, First World Form for Public Relations, and Each definition genuinely differs from one another.


As a student who suddenly realized he’s a near three months and five credits away from graduation, I’ve slowly started realizing the uncertainties of my life as graduate in a field neither I nor anyone can clearly define. I’m hoping this is just my uncertainties or a lack of confidence getting the best of me, otherwise I fear I’m in for some rough times over the next six months.


So how do you define PR?

Columbia gets ‘Seal of Recommendation’ from The Skin Cancer Foundation

February 28, 2008


Columbia Sportswear is releasing a new sun-protective clothing line next month that will be the first ever to be recommended by The Skin Cancer Foundation.

Columbia’s omni-shade line has already been awarded a ‘Seal of Recommendation’ because the entire line comes with a minimal ultraviolet protection factor of 30. The line includes over 100 different products suitable for men, women and children. The line has been tested to protect against UVA’s, UVB’s as well as other ultraviolet rays.

According to The Skin Cancer Foundation’s president Perry Robins, studies now show that clothing is the most effective way of protecting our selves against sun exposure. For other information click here to check out The Skin Care Foundation’s website.

Check out the full article at


CEO Boyle challenges Oregon’s higher education system

February 21, 2008


During a Portland Business Journal’s Most Admired Companies luncheon, Columbia’s CEO Tim Boyle told 700 Portland businesses leaders that he will lead a charge to Oregon’s reform of higher-education funding.

After attacking the state government he said, “higher education in Oregon is shining example of old adage: The best thing to come out of Salem is Interstate 5.”

Boyle continued to explain that Oregon is ranked 45th in the nation in terms of state support of higher-education students. The state provides about 40 percent less of operation funds than it did in 2002.

Columbia Where are you?

February 16, 2008


When I started this blog, Kelli mentioned to me it might be difficult to do a whole blog based strictly on Columbia Sports. With the motivation to arise to the occasion, I stuck with it and decided to give it a shot. This week I’m in full understanding of why Kelli advised me with the necessary precautions. I truly can’t find any information worthy of promoting to the blogosphere regarding this company. I mean the fourth quarter earnings are up, but I already covered that. Well, I guess this is a call for anyone who knows anything recent to please drop me a line and leave a comment on this post. Here’s another funny video to keep readers entertained…

Columbia discovers Survivorman

January 31, 2008


As if there weren’t enough “Survivor” style reality shows, Columbia is teaming up with the Discovery Channel in hopes to brighten the horizon on their target audience and give “Survivorman” another season.

The Portland Oregon tycoon is finalizing a deal with Discovery Channel to begin advertising on the cable network by sponsoring “Survivorman” and another show yet to be determined.

Talk about Columbia planning to dive into long-term advertising deals with other established media sources such as Outside Magazine, Yahoo, The Weather Channel, Comedy Central and Playboy Magazine are also in circulation.

According to Columbia’s chief executive officer Tim Boyle, the deal with the Discovery Channel has not been finalized, but it will be the most the company has ever spent on one channel. Boyle hopes that the exposure will help Columbia reach its goal of quadrupling the number of consumers who see its name in the mass media.

“They have a tremendously loyal following of outdoor minded people and our target audience,” Boyle said. “But more importantly, it’s highly global.” Discovery Communications reaches 1.5 billion subscribers in 170 countries through many different channels such as Discovery, TLC and Animal Planet.