Public Relations… What’s the definition again?

February 29, 2008

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Even though I haven’t read through a dictionary in longer than I can remember, I feel pretty safe in saying most things in this world have a set definition that can be agreed upon. After a discussion in class and a few quick moments of research, I’ve come to realize that even amongst prestigious PR organizations, dictionaries and answer.com, no one can seem to clearly agree on a set definition. Take for example Geoff Livingston post about “PR’s ridiculous identity crisis.” He pulls PR definitions from PRSA, the Institute for Public Relations, First World Form for Public Relations, Dictionary.com and Answers.com. Each definition genuinely differs from one another.

 

As a student who suddenly realized he’s a near three months and five credits away from graduation, I’ve slowly started realizing the uncertainties of my life as graduate in a field neither I nor anyone can clearly define. I’m hoping this is just my uncertainties or a lack of confidence getting the best of me, otherwise I fear I’m in for some rough times over the next six months.

 

So how do you define PR?

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Tips for blogger relationships

February 23, 2008

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Blogging is a means of communication that is supposed to be conversational. Unfortunately, many bloggers have a tendency of treating blogs like traditional media with a focus on tactical pitches or initiatives. By treating blogs like traditional media, bloggers become more concerned with hits than they do with building relationships. Although the popularity of one’s blog is important, building relationships is more beneficial in the long run.

At the end of last month, Geoff Livingston wrote a blog titled “six steps to better blogger relations.” This article provides six simple tips that any blogger can benefit from. I’d encourage any PR Pro to consider his tips.

I think if Columbia ever comes out with their own official blog, I’d suggest they take Livingston’s tips to heart, especially when first starting out.