Columbia’s executives buys shares

March 14, 2008

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Two of Columbia’s top executives bought thousands of the company’s shares last month, one of them being the CEO himself, Tim Boyle. Back in February, Boyle bought 10,700 shares at between $41.59 and $42.50 a share. Boyle now owns 14.7 million shares of the approximate 36 million shares Columbia has to offer.

The other stock happy executive is Columbia’s vice president of sales, Mick McCormick. In early February, McCormick purchased 2,500 shares for $40.73 per share.

Both of these stocks were purchased just after a 52-week low for Columbia. In late January, Columbia’s shares were selling for $34.65 per share. Less than a year ago, Columbia’s stocks hit the $70 per share mark.

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Columbia is concerned with European market

March 6, 2008

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Reports surfaced last Friday that Columbia’s CEO Tim Boyle is concerned with the sluggish size of his annual sales coming out his European market. This region that is not only much more popular than America, but according to Boyle they also have much more of an outdoor ethic than we do in America. This populated region, which includes Europe, the Middle East and Africa accounts for 21 percent of Columbia’s annual sales. A number that Boyle feels should be much higher.

As a result, Boyle has recently:

  • Tweaked Columbia’s overseas marketing efforts.
  • Sent senior executives to key markets.
  • Began seeking more continuity between the way it does business here and abroad.
  • Started looking for ways to collect better data from European retailers.

As uplifting as these actions may seem, Columbia still needs to address some various marketing challenges. Boyle must keep in mind that there are no European-wide television stations, making TV advertising more expensive and there are also few publications that distribute throughout Europe.


CEO Boyle challenges Oregon’s higher education system

February 21, 2008

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During a Portland Business Journal’s Most Admired Companies luncheon, Columbia’s CEO Tim Boyle told 700 Portland businesses leaders that he will lead a charge to Oregon’s reform of higher-education funding.

After attacking the state government he said, “higher education in Oregon is shining example of old adage: The best thing to come out of Salem is Interstate 5.”

Boyle continued to explain that Oregon is ranked 45th in the nation in terms of state support of higher-education students. The state provides about 40 percent less of operation funds than it did in 2002.